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Showing posts with label Struggles. Show all posts
Showing posts with label Struggles. Show all posts

Monday, April 21, 2008

AMD and Their Struggles - CPUs

AMD’s biggest market by far is CPU sales. AMD had been doing very well until recently. Their X2 dual core processor isn’t a bad processor; it spanked the Intel Pentium D processors. It’s just that Intel came out with a product that is far superior to any that it offered before; in particular, Intel's processor is superior to the AMD X2. As far as Best Buy or Circuit City computer sales go, I would have to say that between Intel and AMD, it’s about 50/50 as to which company's CPU is in the computer. Now move to sales from places like newegg.com or zipzoomfly.com, the numbers begin to skew toward Intel. Grandma and Grandpa couldn’t care less which overclocks better; they are going to just hit the power button and want it to work. Overclockers have a different take. Whichever chip overclocks better and offers the absolute best performance is what flies off the shelves.

Dual core CPU is so last year. These days, it’s all about quad cores. Intel had theirs out in November 2006. AMD didn’t have a quad core on the market until a year later. At the time of this writing, it is still hard to find AMD’s quad core CPU for sale. If finding them weren’t hard enough, there is a major problem with them involving data corruption and system hangs. Sounds really bad, doesn’t it? Well it’s not all that uncommon for CPUs to have this issue, but most of the time the problem can be quickly fixed without a noticeable performance change. However, the patch for this problem does throw a monkey wrench into the performance. Your options are: run the patch and lose performance, or run without the patch and risk data loss. Looks like it’s time to wait and see how this problem is fixed in the next revision of the CPU.

AMD’s CPU market has taken a hit recently and can’t seem to get a great product out the doors. We finally saw AMD’s quad core, but it is flawed and not readily available. Currently, the only speeds available are 2.2 GHz and 2.3 GHz. In contrast, Intel’s bottom of the line quad core runs at 2.4 GHz and tops out at 3.0 GHz. AMD is trying to catch up in performance, trying to get their efficiency up to Intel's level, but these slower speeds are only hurting the performance.

To try and keep sales up, even with a lesser product, AMD dropped prices. If they can’t compete in clock for clock performance, they could drop the price down to where the extra speed for the same price could create a competing market. This increased sales, but drastically decreased revenue.

AMD’s new marketing scheme is green. The CPUs they are making now are more energy efficient. This will save money in the long run from an energy standpoint. Many businesses are starting to try to cut budgets and saving on electricity is a place to start. On the flip side, AMD chips don’t have as much computing power, so you will need more time and CPUs to make up for it.

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AMD and Their Struggles

If you have been in the tech news loop for the past year or two, you probably haven’t heard much good news from the AMD (Advanced Micro Devices) headquarters. In this article, we will take a look back at what has happened and see where things might be headed in the near future. Will AMD end up going bankrupt or could they topple Intel? Read on to see where AMD is going.

Chances are that you have heard of AMD and probably know they make CPUs. Things have been going down a bumpy road for the company for some time. The Phenom quad cores are buggy and only the low end ones are out. ATI doesn’t have a killer card on the market yet and only recently put out a decent card in the HD 3800 series.

History

Most people's first memories of AMD chips are probably the AMD Athlon XP CPUs. Until then, most people probably only knew of Intel. The Athlon XP changed that. It offered the same or better performance in many applications and also cost less than comparable Intel chips.

AMD carried their success into their next generation of CPUs, the Athlon 64. Once again they came out on top of Intel in price and performance. They also had support for 64-bit computing, which was a step ahead of Intel, and looked set to change the computer world. Sadly, 64-bit is still at the market entry stage. A vast majority of computers being sold are running 32-bit software.

AMD’s last smashing of Intel came with the Athlon X2 dual core CPU. They didn’t beat Intel to the market with their dual core, but they managed to make it more efficient and consume less power. AMD didn’t rush to the market, but took their time. Intel slapped two cores into a single CPU, but in the long run it hurt them. AMD's slower approach meant they got it right the first time.

After this AMD started running into some snags. Intel released their Core Duo processors that overtook AMD’s best CPU clock for clock. They also were able to run at a higher frequency. From this point on, many things have continued to swing against AMD.

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